GET THE SIGNAL
Brutalist tower against a dark sky

/ STRATEGIC OPERATING SYSTEM · CINCINNATI · OH · AVAILABLE · EST. PAN LABS CONSULTING

SPIIX

Strategy is potential. Execution is kinetic. Signal turns the first into the second.

14+ years across SaaS, startups, and global marketing operations. $350M+ in annual pipeline exposure. Senior judgment for the growth system you need to build.

GET THE SIGNAL READ THE OS THE BOOK

/ LIVE — SIGNAL PULSE

331.000

Illustrative activity counter · not a result

14+Years scaling SaaS & tech
$350M+Pipeline revenue driven
10M+Clients, sign-ups & users served
55%Pipeline velocity increase
4Startup exits contributed to

/ THE PRACTICE

Pan Labs is where I do the work.
SPIIX is where I teach it.

Pan Labs delivers the work. SPIIX transfers the judgment: how to read the constraint, choose the next move, and build the system behind it. For founders, marketing leaders, and operators who need decisions—not another course.

▸Marketing leaders stepping into their first VP or CMO seat and figuring out the job in real time.

▸Founders building their first real growth engine and tired of guessing which channel to trust.

▸Operators who need a second set of eyes on one hard decision — not another course.

READ ABOUT FRACTIONAL GROWTH ADVISORY

01HOW I BUILD / THE BLUEPRINT GRID

Four phases that stack in order — audit the constraint, position the strategy, wire the systems, then align the team around one revenue number. Each one is only as strong as the layer beneath it.

Growth, demystified into a repeatable process.

Find the real constraint

  • ▸Funnel architecture review
  • ▸Channel efficiency diagnostic
  • ▸CAC / LTV & unit economics
  • ▸Conversion-point mapping
  • ▸Data & reporting integrity check

Position for the customers who feel it most

  • ▸Positioning & narrative
  • ▸ICP & segmentation
  • ▸Channel mix & sequencing
  • ▸Pricing & packaging pressure-test
  • ▸GTM plan & motion design

Wire the systems that make execution fast

  • ▸CRM & automation architecture
  • ▸Marketing operations stack
  • ▸Full-funnel demand programs
  • ▸Lifecycle & retention loops
  • ▸ABM & pipeline acceleration

Align one team around one revenue number

  • ▸Team design & hiring
  • ▸Cross-functional alignment
  • ▸Trustworthy reporting cadence
  • ▸Revenue growth management
  • ▸Board & budget pressure-testing
Interlocking precision clockwork
BLUEPRINT / LAYER 01● ACTIVE

Diagnostic · 5 days

Audit

Find the real constraint

Method
Audit → Strategy → Build → Scale
Cadence
Weekly · Monthly · On-call
Stack
CRM · Automation · AI modeling — fitted to the business
Proof
$350M+ pipeline · 4 exits

02THE VELOCITY LEDGER / PIPELINE & ADOPTION VELOCITY

Velocity, measured.
Not claimed.

FIG.01 / CUMULATIVE PIPELINE · 2012—2025

$0M$90M$180M$270M$360M20122015201820212025

FIG.02 / VELOCITY BY ENGAGEMENT

Inman+70%
Astronomer+60%
API Nation+50%
Percy+50%
EBTH+50%
DOTLOOP / USER GROWTH400%+
+30%Conversion rate lift
−20%Cost per acquisition
−25%Churn, cut before exit
+45%Program ROI

FIG.03 / VELOCITY MODELER

● LIVE / 12 MONTHS

Measure the adoption effect.

Read the 12-month pipeline total against a $24M baseline; adoption determines how much of the target lift is realized.

20%
0%100%
80%
0%100%
BASE PIPELINE
$2,000,000 / month
ADOPTION RAMP
Linear · 0% → 80% · 12 months
MONTHLY MODEL
Base × (1 + lift × adoption)

CUMULATIVE PIPELINE / USD

$26,080,000$0M$12.5M$25M$37.5M$50MM0M3M6M9M12

ADOPTION / % OF WORKFLOW

80% at M120%25%50%75%100%M0M3M6M9M12
12-MONTH INCREMENTAL PIPELINE / USD$2,080,000
REALIZED LIFT AT MONTH 12 / RELATIVE %16.0%

Scenario, not a forecast. Pipeline is opportunity value, not booked revenue. Base volume and opportunity quality are held constant.

WHO I HELP / THE WALL OF TROPHIES

Real pipeline. Real revenue.
Real exits.

Real Estate Software · Acquired by Zillow Group

Dotloop

400%+ adoption velocityMarketing Operations Manager

Global Services · Acquired

Launch by NTT DATA

$350M+ pipelineHead of Marketing Operations

Data Infrastructure · B2B SaaS

Astronomer

60% inbound velocity increaseDirector of Growth Experimentation

Ecommerce

Amify

$6M incrementalFractional VP of Marketing

Everything But The House · Marketplace

EBTH

30% conversion rate expansionDigital Growth Manager

Media & Publishing

Inman Media

70% demand velocity increaseDirector of Demand Generation

Demand Generation

API Nation

50% demand velocity increaseHead of Growth Marketing

Platform Growth

Percy (formerly Buyside)

50% adoption velocity increaseDirector of Platform Growth

SaaS Marketplace · Acquired

Tixxy

$1M+ ARR · Year 1Founder, Head of Growth

LOGOS / COMPANIES I'VE SERVED — GREYSCALE, HOVER FOR KINETIC

D
LbN
A
A
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IM
AN
P(B
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WORKED ALONGSIDE

TwilioIntercomHubSpotMinute SuitesHoist Hydration

03WHAT LEADERS SAY / LINKEDIN

“
Steve is a seasoned growth and operations leader. He designs and executes strategies that drive measurable growth while optimizing the full marketing engine — email, paid media, social, and web — with rare discipline.

Jacob Bonta

Revenue Operations & Strategy Consultant

“
Steve pairs deep marketing operations expertise with genuine leadership. He collaborates across teams, removes friction, and consistently turns plans into shipped results.

Morgan McLintic

Firebrand — PR and Marketing Agency for Tech Brands

“
As VP of Marketing, Steve brought relentless focus to lead generation — always finding ways to improve on what came before. His energy and drive lifted the entire team.

Robin Foster Bectel

Senior Vice President, Public Relations at REQ

“
Steve is the rare marketing leader built for what's next — a strategic thinker whose command of modern marketing is heads and shoulders above the rest.

Dan Pesta

Narrative-Focused Communications Leader

“
Steve's demand generation is equal parts art and science — sharp questions, deep listening to people and data, and relentless experimentation with new tactics and tools to drive better results.

Laurel Brunk

Content Strategist and Startup Ops

“
Steve is a dynamic marketing technologist with an exceptional work ethic — equally strong setting strategy from 10,000 feet and rolling up his sleeves to implement it.

David Pearce

Head of Data & Analytics at Conveyor

/ GROWTH LADDERS — THE BOOK

The book behind the operating system.

GET THE SIGNAL

04ENGAGE / THE GTM TERMINAL

Three ways in.
One filter for qualified work.

ENG.01 / The GTM Audit

The Lens

A fixed-scope, five-day diagnostic. Find the constraint, rank the fixes, and leave with an actionable plan.

AVAILABILITY
Starts within 5 business days
PRIMARY KPI
Highest-leverage fix, ranked by impact vs. effort
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ENG.02 / Fractional Advisory

The Engine

Ongoing operating judgment for founders and marketing leaders. Review decisions, align execution, and keep the commercial system accountable.

AVAILABILITY
Limited engagements — request availability
PRIMARY KPI
A growth engine that holds up under pressure
GET THE SIGNAL

ENG.03 / Mentorship

The Catalyst

Direct 1:1 mentorship for founders and marketing leaders. Work through real decisions and build the judgment to make the next one.

AVAILABILITY
Limited 1:1 availability
PRIMARY KPI
The operator's edge, built in real time
GET THE SIGNAL

Not sure which fits? READ GROWTH LADDERS for the framework. Start a conversation when you need it installed.

/ FIND YOUR ACCESS POINT

What's getting in the way?

Describe the growth problem, the decision, or the pressure on your team. Start there, not with an engagement name.

AI-generated starting point, not a formal assessment. Your description is sent to the AI provider; don't include confidential information.

/ SIGNAL ROUTING

A constraint. A pathway. A next move.

Diagnosis, ongoing operating support, or a sounding board for the decisions on your desk.

DIRECT LINE

Bring the hard problem.

steve@stevepeeleii.com513.505.0624CINCINNATI · OH
GET THE SIGNAL READ THE SIGNAL FRAMEWORK