GTM and funnel diagnosis
Find the actual constraint before adding another campaign. Read acquisition, conversion, handoffs, lifecycle, and economics as one connected system.
SPIIX · Fractional growth advisor · Cincinnati / Remote
Senior growth leadership.
Without the theater.
Steve Peele II helps SaaS, technology, and growth-stage teams connect growth strategy, demand generation, marketing operations, lifecycle, data, and execution. SPIIX is the advisory practice behind that work.
14+ years
Across SaaS, technology, startups, and growth-stage companies
$350M+
Annual pipeline exposure across global marketing operations
Operator first
Strategy, systems, people, tools, data, and the actual work
Who it's for
Built for operators who wear multiple hats.
Resource-constrained SaaS and technology teams where strategy has to become execution immediately. The role sits between a fractional marketing leader, a growth marketing consultant, and a marketing operations operator because the problem rarely respects department lines.
- Marketing activity without revenue impact
- Unclear funnel ownership between sales and marketing
- CRM and data quality that nobody trusts
- Disconnected tools doing the same job twice
- Campaign execution that takes weeks instead of days
- CAC climbing while reporting stays fuzzy
What the work covers
The system behind demand, not another layer of marketing activity.
Growth problems arrive wearing different clothes. A weak campaign may really be a positioning problem. A reporting problem may be an ownership problem. A lead-volume problem may be a lifecycle problem. The work follows the constraint instead of forcing every company into the same playbook.
Growth strategy and demand
Turn a revenue target into a focused growth plan: audience, positioning, channel choices, campaign architecture, experiments, and the measures that decide what happens next.
Marketing operations
Make the machinery usable. Clarify process, CRM architecture, automation, lead management, data quality, attribution, reporting, and campaign execution.
Lifecycle and alignment
Connect acquisition to activation, retention, expansion, and revenue. Give sales and marketing shared definitions, decision rights, and a cadence they can maintain.
Why fractional
Enough leadership to change the system. Close enough to change the work.
A full-time executive hire is not always the first answer. Sometimes the company needs a senior operator to establish the baseline, make the tradeoffs visible, repair the operating rhythm, and help the existing team move.
That is the useful version of fractional leadership: not borrowed authority and not a slide deck delivered from a distance. It is context, judgment, clear decisions, and practical execution for the period the business needs it.
Steve has worked in early-stage environments, growth periods, acquisition-related outcomes, and global marketing operations. That range matters because the right system depends on the company’s stage, economics, team, and actual constraint.
Three ways in
One filter for qualified work.
ENG.01 · The LensThe GTM AuditA fixed-scope, five-day diagnostic. Find the constraint, rank the fixes, and leave with an actionable plan.View details Engagement 1ENG.02 · The EngineFractional AdvisoryOngoing operating judgment for founders and marketing leaders. Review decisions, align execution, and keep the commercial system accountable.View details Engagement 2ENG.03 · The CatalystMentorshipDirect 1:1 mentorship for founders and marketing leaders. Work through real decisions and build the judgment to make the next one.View details Engagement 3
How the work reads
Start with the framework. Go as deep as you need.
The SPIIX operating system is published, not hidden behind a sales call. Read how the work thinks before you ever talk to me.
Growth LaddersThe entire body of work: the SPIIX book, with the diagnostic and free download.Open The OSThe mechanism that puts the framework to work: owners, workflows, and decision rights.Open SignalThe defined measure: its unit, cohort, window, and decision.Open Get the SignalThe framework for reading constraints and choosing the next move. Includes instant guide access.Open
Fit matters
This is probably useful when…
- A founder needs senior marketing judgment without building a large leadership layer first.
- A growth-stage team has activity everywhere, but no trusted view of what is moving revenue.
- A marketing leader needs an experienced operator who can diagnose the system and work in the details.
- Sales and marketing disagree about ownership, qualification, handoffs, or the numbers themselves.
It is probably not the right fit when…
- You only need an extra pair of hands to execute a fixed task list.
- You want a guaranteed result before the baseline, constraints, and economics are understood.
- You need a software engineer rather than an operator who applies technology to growth problems.
The record behind the work
14+Years scaling SaaS & tech
$350M+Annual pipeline exposure
4Startup exits contributed to
~400%User growth at dotloop
"
Steve is a seasoned growth and operations leader. He designs and executes strategies that drive measurable growth while optimizing the full marketing engine — email, paid media, social, and web — with rare discipline.
Jacob Bonta
Revenue Operations & Strategy Consultant
A clear language for the work
Measure. Decide. Mechanize. See the whole.
Signal
A defined measure: its unit, cohort, window, context, and the decision it informs.
Get the Signal
The framework for reading measures, locating the constraint, and choosing what to do.
The OS
The mechanization: owners, workflows, systems, decision rights, and review cadence.
Monolith
The entirety: the framework, OS, Growth Ladders, playbooks, instruments, and operating principles.
Direct line
Bring the hard problem. Get the Signal.
Start with the framework, book a direct conversation, or email Steve. No elaborate funnel required.
513.505.0624 · Cincinnati, OH
Common questions
Before we talk.
What does a fractional growth advisor do?
A fractional growth advisor brings senior judgment into the business without requiring a full-time executive hire. The work can include diagnosing the funnel, setting growth priorities, aligning sales and marketing, improving marketing operations, and helping the team turn strategy into repeatable execution.
Is this the same as a fractional CMO?
There is overlap, but titles are less useful than scope. Steve can operate as a fractional marketing leader when the company needs executive direction, team alignment, and operating cadence. SPIIX also goes deeper into systems, data, workflows, and hands-on execution than a purely executive advisory role.
When should a SaaS company bring in a growth marketing consultant?
The useful moment is usually when growth has become harder to explain: acquisition is inconsistent, CAC is rising, reporting is disputed, the lifecycle leaks, or campaign volume is increasing without a clear revenue effect. The first job is diagnosis, not adding more activity.
Can you work with an existing marketing team?
Yes. The work is designed to clarify priorities, ownership, measurement, and operating rhythm around the team already in place. It can support a founder, CMO, CRO, COO, or marketing leader without pretending context can be replaced from the outside.
How is progress measured?
A Signal is a defined measure with a unit, cohort, time window, context, and decision attached. Get the Signal is the framework for reading those measures. The OS gives the work owners, workflows, systems, and a review cadence so decisions become execution.
Do the diligence
Read the record before you start a conversation.
The portfolio shows the work, the experience page shows where it happened, and the recommendations show what it was like to work together.